If you’re running Facebook Ads to your Shopify or other ecommerce store, and you’re starting with cold targeted traffic, then you absolutely must be running retargeting campaigns too.
Customers rarely buy the first time around. This is especially true if you are an otherwise obscure brand that a potential customer has never heard of.
You must start treating the initial ad as an introduction with the idea that “best case scenario” you break even on your return on ad spend. The profits will come in the follow up.
Retargeted Facebook ads should give you a lower cost per click and a higher conversion rate resulting in a profitable campaign for your Shopify store.
The following video gives you an introduction to Facebook retargeting and shows you the easiest way to get started with your new campaign.
Watch now ➤ https://youtu.be/NvgWde6t7rE