Sell More By Integrating Amazon & Shopify

Shopify and Amazon integration

While Shopify is a great opportunity for aspiring online entrepreneurs to create their own stores and sell, Amazon remains the biggest online marketplace with additional benefits. Think about it, just in the US alone, 80% of the Amazon users make at least one purchase every month with 50% of them using its mobile app.

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What’s more enticing for sellers is the fact that in 2016 there were around 100,000 sellers who sold more than $100,000 worth of goods through Amazon. Shopify store owner had long been waiting for an opportunity to sell on Amazon and the time has come for theses Shopify store owners to start selling.

Step By Step Guide to Selling on Amazon Using Shopify

Shopify store owners will now have a much bigger marketplace to sell their products online. The Amazon integration on Shopify is going to especially help brands that sell products that are popular on Amazon. The main steps involved in selling on Amazon through Shopify are as follows.

  • The qualification process
  • Creating professional selling account on Amazon
  • Getting approval for specific categories
  • Creating the Sales Channels
  • Buying UPCs
  • Listing products on Amazon
  • Syncing identical listings across platforms
  • Managing Your Inventory and Listings
  • Fulfilling Orders

Here is the detailed explanation of every step.

The Qualification Process

There are no difficult policies and conditions for you to sell on Amazon through your Shopify account, but a few basic conditions have to be met in order to move forward.

  • Your store on Shopify needs to be in an active state in order for you to setup selling pages on Amazon.
  • You can only sell the products that Amazon allows its sellers to sell on its platform.
  • As of now, you will have to price all your products in US dollars, however, other options might arrive in the coming future.
  • You will need to disengage your Fulfillment by Amazon option if you already have an account set up.  Or you should choose to manage shipments on your own if you haven’t set up a seller account on Amazon.

Creating a Professional Selling Account on Amazon

Keep in mind that you can sell your products on Amazon as a regular (non-professional) seller as well. However, you cannot take advantage of Amazon integration on your Shopify store with the regular account and thus you will require a professional seller account.

When you create an Amazon Seller account, you will have to pay a monthly fee of $39.99 every month to keep the account active. Some referral fees might also be involved when you sell certain products. Of course, additional costs can come into the equation if you choose the fulfillment by Amazon option for managing your shipments. But as mentioned earlier, with that option enabled, you will not be able to sell on Amazon from your Shopify store.

You can start setting up your professional seller account on Amazon here. First, you will need some basic information to sign up: your name, email address, and a login password. After signing up, you are taken to the portion where you have to set up your brand for selling on Amazon. You will need important business related information to complete this process. Important pieces of information you will need include:

  • Name of your business
  • Address of your business
  • Contact number
  • Information of the credit card from which you will pay the monthly fee
  • Bank account (business or personal, this is where you want the money from your sales to go)
  • TIN (taxpayer identification number)

Do not worry about forgetting any of that information as Amazon prompts you to have this information handy right on the first page of this setup process.

Getting Approval for Specific Categories

Keep in mind that not all products on Amazon can be sold without approval. You don’t have to know the entire list of products that need approval. Instead, just find out about the products that you wish to sell if they need approval or not. In total, your products have to fit within the 20 categories of products on Amazon. You should also know that products that require approval can only be sold through a professional seller account. There are some categories in which every product is treated as a new listing.

For products that need an approval, you have to fill out a Contact Us form from Amazon and submit it with a request for approval. After sending the email, you will have to wait for at least three business days before you can receive an update on the approval or disapproval of your request. You will not always receive disapproval straight away instead, Amazon might require you to give more information before granting the approval.

An important thing to know here is the electronics category. While you can create variant listings for almost all the other categories, you cannot do so for electronics category. When you create a variant for electronics category, Amazon sales channel will automatically turn it into an independent listing.

Creating the Sales Channel on Your Shopify Store

Once you have signed up on Amazon and created the professional seller account, you will now have to come back to your Shopify store to add it as a sales channel. Here are the steps you will have to follow in order to add the sales channel.

  • On the left-hand side menu of your Shopify store, you will see the option for “sales channels” right at the bottom. Right in front of the option, there is a + sign. Click on the + sign to start the process.
  • After clicking on this option you will see multiple sales channel options including Facebook, Buy Button, Houzz, etc. In front of the “Amazon by Shopify” click on the big blue button that says “Learn More”.
  • Clicking on the “Learn More” option will open a new page with “Add Channel” option at the bottom. Click on “Add Channel”.
  • After the “Add Channel” option click on the “Connect to Amazon” option.

Doing so will require you to give some more information about your Amazon Seller account and Shopify store but the on-screen prompts will help you through the process. After completing the process you will land on your Shopify store’s main page again.

Buying UPCs

UPC is Universal Product Code, and you need one during the product page creation process if you are adding a new product to Amazon’s catalog. There are other product identifiers as well but UPC is the most common and easy to buy identifier in the United States.

When creating a new product page, you have no way of bypassing the requirement for a product identifier. If you don’t provide one, you will end up with an error and the product page will not be created. The good news is that you don’t have to buy product identifiers for products that you search and find results for in Amazon’s catalog. In that case, the product identifier is added automatically whether it’s a UPC or some other identifier like ISBN.

Here’s where you can learn to obtain the product identifier if you don’t have one for a product. Another important thing to know here is that product identifiers don’t have to be entered manually for Amazon registered brands.

Listing Products on Amazon

Here, we will assume that you aren’t already selling products on Amazon. You can now list the products you sell on Shopify on Amazon using the sales channel you have just added. An important reminder here is that those products have to be from the categories that are supported by Amazon.

You have already set up your Amazon channel and it will now appear under your “Sales Channels” section on the left-hand side of your dashboard. Click on Amazon here and then select the option “Create Listing”. You will now have the option to select the product you want to list from your Shopify catalog. After you have reached the product you want to list, use the option “Select Product” on the bottom right-hand side of the menu.

Selecting this option will open another dialogue box where you have to verify whether you want to sell a product of your own brand or some other brand (i.e. reselling).

  • If you are selling the product of your own brand, you can start creating the list at this point.
  • If you are selling the product of some other brand, you will first have to search this product in Amazon’s products. If the results shown on the screen are identical to the product that you are looking to sell, you will just click on the option “select”. However, if you don’t find the product in the results, you will have to create a new product list.

When creating the listing, you will be required to insert information about the product on the form and then publish it.

Syncing Identical Products on Both Platforms

If you already have a professional seller account on Amazon and you sell through it, you can link your Shopify store to those products. For any unsupported categories, you will have to first create the listing for those products on Amazon and then bring them to your Shopify account.

The good thing is that when you go to your Shopify account and in your Amazon sales channel, you will see the existing Amazon listings there. You can then start the linking process from there.

You will see a highlighted message with “Link Products” option. Click here and start looking through all the listings that you can link. Once you have reached the product that you want to link, click on it and a product listing will be created. You can add variants of your listing after linking the product to your Shopify store.

Managing Your Inventory and Listings

When it comes to managing your listings, you can do it in two ways: let Shopify track the items in your inventory or do it manually. All your listings can be seen from the “listings” option in your admin panel categorized as active, pending and rejected. Any listings that you put up require a few hours before their status is updated. If viewing your listing comes up with an error, click on the Shopify product column to open and view the listing from there using the “edit listing” option. At this point, you can see what the cause of the error on your listing is.

To manage the inventory of your product variants, you will have to go into “inventory tracking settings”.  Here, you will have to use one of the options.

  • Shopify Tracks Your Inventory

Using the “Shopify tracks your inventory option”, you will now have to make your choice between “Shopify Monitors and Tracks This Product’s Inventory” and “Shopify Doesn’t Track This Product’s Inventory.” The total inventory on Shopify and Amazon will match and automatically update when you choose the option “Shopify Monitors and Tracks This Product’s Inventory”. Choosing the “Shopify Doesn’t Track This Product’s Inventory” option brings your Amazon inventory to default number 100 which replenishes every few minutes as customers continue to purchase.

Note: Allowing customers to order an item that isn’t in stock again brings your stock value to default 100 on Amazon i.e. it’s identical to “Shopify Doesn’t Track . . .” option in effect.  

  • You Manage Your Inventory Manually

When you manage the inventory manually, any products sold are visible on your Amazon listing page but they don’t affect your Shopify inventory. When you see that your Amazon inventory has run out, you will have to reset the values again to the desired number of units you want to allow to be sold.

Permanently or Temporarily Deleting a Listing

Once you have created a listing for Amazon on Shopify, you can temporarily disable the product or completely delete the listing. When you want to temporarily disable the product, go into inventory tracking options and put “0” as a value for your inventory. On the other hand, follow these steps to delete the listing permanently.

  • Go into Amazon sales channel.
  • Access the “edit listing” option from Shopify product.
  • Select the “delete listing” option and confirm to delete.

Editing or Unlinking a Listing/Product

Follow these steps to edit an already created listing.

  • Selecting Amazon sales channel from your Shopify dashboard and then go into listings.
  • Select the listing you want to edit by simply clicking on the name of the listing under “Shopify Product”.
  • Make the desired changes and save/publish.

Sometimes you want to sell a product on Amazon but don’t want any connection of the product with your Shopify store. You can follow these steps to unlink such a product.

  • Go to the “Amazon” sales channel and select “listings”.
  • From “Shopify Product” select the desired product/listing.
  • Select “edit listing” option.
  • Select option “unlinks all variants”.

Note: When unlinking a listing, you will have to disconnect all of its variants. It is currently not possible for you to unlink only a specific variant from many of the same product.

Fulfilling Orders

Now you have set up everything and it is time for you to wait for customers to place orders. You can see the orders customers have placed on Amazon in the “overview” section of your Shopify account. Keep in mind that to see the details of the order, you will have to access your seller account on Amazon. You have the option to manage the fulfillment and billing of the order from your Amazon Seller Account too.

Fulfillment of Orders

Go into the “orders” section of your Shopify account to see all the orders that customers are placing on Amazon for your listed products. You will see the “Amazon” sign right front of the orders that are coming from Amazon. Use your Shopify Admin section for fulfilling Amazon orders. Updating order information on Shopify will have an effect on both, Shopify and Amazon seller account. However, the important thing to keep in mind is to follow Amazon’s order fulfillment policies while fulfilling orders. You have to fulfill the orders as per the timelines of fulfillment from Amazon.

Your customers see their order notification coming from Amazon while you get the notification from both Shopify and Amazon. As of this moment, you can fulfill orders manually only.

Refund Processing

You have to perform the refunds of all your products listed on Amazon using your Shopify account. When you process refunds on Shopify using the Amazon sales channel, the order status will automatically update on Amazon as well. A huge mistake to avoid here is to process the refund from your Amazon account. If you do so, the order refund will only be visible on your Amazon account but not on your Shopify account. Eventually, your sales reports will show discrepancies. Using your Shopify account, you can cancel, delete, fully and partially refund the orders.

Note:  Shopify deducts the amount of your processed refunds from your payouts. In the case where you don’t have adequate funds available to deduct the refund amount, Shopify will deduct that amount from your account. 

Getting the Payment of a Successful Order

Any payments made by customers appearing on your Amazon sales channel will show up on your Amazon seller account as well. When customers pay for an order, the amount goes into your Pay account on Amazon. After that, Amazon waits for the next settlement date to put the money from the order into your bank account.

The first payment you ever receive from a customer requires at least 14 days to appear in your bank account. However, after this first delay of settlement, the payments are sent to your bank account every day. Once again, if the balance in your account is in minus due to any refunds, the amount deposited in your bank account will be less the refund amount.

Note: While the settlement takes place every day, the funds take around 5 business days to come into your account. Make sure you have entered the correct information in your Seller Central to avoid any issues when getting paid.

Why You Should Sell on Amazon Using Shopify?

So, why should you use your Shopify account to sell on Amazon when you can simply do the same using your professional seller account on Amazon? Here are some of the benefits of doing so.

  • If you are already using Shopify to sell online, you will not need to go back and forth to manage two different accounts.
  • You can even create offers right from your Shopify account if those products are already available on Amazon.
  • You can link the products to your Shopify account to Amazon.
  • You can manage the inventory separately for both the accounts right from Shopify. For example, you can set a quantity of sellable items on Amazon from your Shopify account.
  • Reports for the items you sell on Amazon are also available to you on your Shopify account.
  • For products that you sell on Amazon, you can fulfill their orders using your Shopify store.

Aspiring entrepreneurs who want to make a fortune by creating their online stores and sell to a global audience should always welcome new additions to their portfolio. There are a huge number of people who sell using Shopify but have no seller account on Amazon. One of the reasons why these people have kept from selling on Amazon is because they were hesitant to start the selling process from the scratch again and learn a completely new platform with its own policies and user interface.

With Amazon coming on Shopify, these hesitant sellers will be encouraged to sell on Amazon as well. Not to mention, Amazon is the biggest online retailer in the world. Opening doors for sellers to sell through Amazon will give them access to the world’s biggest audience of online buyers.

Now, if there are any technical details about selling on Amazon through Shopify that you did not find in this guide, you can contact Shopify’s 24/7 customer support that available on the phone, email and live chat.

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